Memorandum

City of Lawrence

Utilities

 

TO:

 

David Corliss, Interim City Manager

Debbie Van Saun, ACM, Community Development Services

 

 

FROM:

Michael Tubbs, Management Analyst, Utilities

 

CC:

Chris Stewart, Interim Director, Utilities

Dave Wagner, Assistant Director, Utilities

Date:

August 21, 2006

 

RE:

Conservation Public Awareness Update

 

 

Please include the following item on the City Manger’s report for the August 29, 2006 City Commission meeting.

 

Receive Conservation Public Awareness Update

 

Project Title: Conservation Public Awareness

 

Project Team: Michael Tubbs, Management Analyst and Shari Stamer, Water Quality Manager and Parks & Recreation staff 

 

Project History:

 

In April of 2005, we began implementing four water conservation measures which represent the foundation of the department’s public awareness and education efforts.

 

We are on track to achieving full implementation of all four measures this fall as indicated in the schedule below.  These four measures: Waterwise, classes/workshops, Xeriscape demonstration garden and a trade show quality marketing display system.

 


 

Core Conservation Measures Implementation Schedule  

Best Management Practice/Measures

FY05 Spring

FY05 Fall

FY06 Spring

FY06 Fall

1. Sponsor Waterwise Program for 4th Grade USD497

2. Sponsor 2-4 Workshop/Classes on P&R class offering

3. Sponsor development of Xeriscape Demonstration Garden

 

4. Purchase Conservation Display for use at Public Event 4-6 times per year i.e. Earth Day, Water Week etc.

   S

 

    S

 

 

     S

 

 

   S

   PI

 

   PI

 

 

    PI

 

 

     PI

 

 

   PI

 

 FI

 

 

   PI

 

 

    PI

 

  FI

 

 

FI

 

 

 

 

 

    

      FI

 

 

 

 

 

 

        FI

 

PI- Partial Implementation,            FI- Full Implementation, NI-Not implemented, S-Study

 

Project Status:

I.    Accomplishments   - What is the City doing now to promote water conservation?

 

In the fall of 2005 we began implementation of the Waterwise Program in conjunction with Lawrence Public Schools with the purpose of increasing public awareness regarding conservation.   This program targets fourth graders.  The City sponsors the program by purchasing Waterwise Activity Kits that contain high efficiency devices such as shower heads and kitchen Aerators.  The teacher and children receive educational material designed to build the students knowledge, provide high efficiency devices to their families, and serves as one element of the department’s community awareness program.


 

Waterwise Program

 

Completed initial implementation of Waterwise program with four schools participating in the pilot program:  Deerfield, Kennedy, Pinckney and Schwegler.   “Teachers reported the student participation and enthusiasm was excellent . . .  100% of participating teachers indicated that they would like to participate in the program again, and that they would recommend it to their colleagues.”  2005-2006 City of Lawrence Waterwise Program Summary p. 1.  

 

Our intent is to expand this program district wide to all fourth graders in USD 497 for the 2006-2007 school year.

 

Program Participation Summary

 

School

Contact

Teachers

Students

Deerfield Elementary

Melissa Clover

1

25

Deerfield Elementary

Mrs. Eskilson

1

25

Deerfield Elementary

Mrs. Hadiji

1

27

Kennedy Elementary

Denise Curnes

1

23

Kennedy Elementary

Paula Meyers

1

23

Pinckney Elementary

Lori Kimme

1

25

Pinckney Elementary

Michelle Jacobsen

1

25

Schwegler Elementary

Deborah Norwood

1

68

 

                                                                       

Totals

8

241

Total Participants

 

249

 

Program Impact

 

 

Using the family habits collected from the customer survey information, the 249 participating households are expected to save the following total resources:

 

Total Projected Resource Savings per Household

 

Total Projected Resource Savings

54,955 gallons of water saved

13,683,873 gallons of water saved

231 therms of gas saved

57,449 therms of gas saved

1,709 kWh electricity saved

425,488 kWh electricity saved

54,955 gallons wastewater saved

13,683,873 gallons wastewater saved

Source 2005-2006 City of Lawrence Waterwise Program Summary p. 9 & Appendix A.

 

Upon completion of the program, participating families are asked to complete a Water Adventure Report (WAR) to assess their resource use, verify product installation and measure participation rates. A few samples are below while a complete summary of all responses is included in the appendices p 12-21 of the program summary.

 

 


 

Xeriscape Demonstration Garden

 

 

ROTARY ARBORETUM OPEN HOUSE

Saturday, September 30, at 10 a.m. there will be a ceremony dedicating

the Xeriscaping Garden located at the Rotary Arboretum, which is

located near the Clinton Lake Softball Complex, 5101 Speicher Road.

The Xeriscaping Garden is a project of the Lawrence Parks and

Recreation Department and the City of Lawrence’s Utilities

Department. There will also be a walking tour conducted of the

arboretum. The event is free and open to the public.

O  ther Programs 40

Parks & Recreation News

Thursday, April 27, 2006

PARKS AND RECREATION RECEIVES A REGIONAL AWARD FOR ARBORETUM
LAWRENCE – Lawrence Parks and Recreation Department has received a Gold Leaf Award for Outstanding Landscape Beautification Activities from the Midwest Chapter of the International Society of Arboriculture for the Rotary Arboretum. The award will be presented on Saturday, April 29, at 10 a.m. at the Rotary Arboretum, located along the South Lawrence Traffic way Trail at 27th and Wakarusa Sts., near Y.S.I. and the Clinton Lake Softball Complex. The presentation is free and open to the public.

ISA Midwest Chapter representative Greg Ruether, Overland Park, will present the award to Crystal Miles, horticulture supervisor, Kenneth Johnston, horticulturist, John McDonald, field supervisor, and friends of the arboretum. The Gold Leaf Awards were given out at the ISA Midwest Chapter’s conference in February.

Rotarians will also be conducting a work day at the arboretum, assisting with planting 500 wildflower plants. The wildflower plants are part of the City of Lawrence’s Utility Department’s Water Conservation Garden within the arboretum.

The arboretum was developed as a way to celebrate the Rotary’s centennial anniversary. The 30-acre Rotary Arboretum was created through a $50,000 donation of the three Lawrence Rotary Clubs. The arboretum is on the Parks and Recreation’s 1612-acre leased area from the U.S. Army Corps of Engineers.

The arboretum features more than 100 identified trees and shrubs. The arboretum also features small waterfall ponds.


For more information on the Gold Leaf Award, please contact, parks and recreation at 832-3450.

Prepared by Roger Steinbrock, marketing division, 785-832-3458

 

Conservation related classes/workshops

 

Since the spring of 2006 the Utilities Department and the Park & Recreation Department have co-sponsored– classes for the public to learn how to use water more efficiently with regard to landscaping and irrigation system maintenance.   In conjunction with the Parks and Recreation Department, we hope to continue offering classes and workshops related to conservation in the future.

 

Development of a Marketing Display system to promote conservation

Working to develop a trade show quality display system for marketing conservation, water quality and other department public relations outreach efforts.  The display system will be used at high visibility public events in an effort to better inform the public of our services and programs.

This display system can be shared with other department as the hardware is permanent and each department could have its own graphics created to best serve their marketing needs.   The system is a good public education tool in the sense that it could be use for any city programs that we might want to promote as long as graphics are created for any such needs.

 

Public events & Possible Themes for use of display

 

Spring/Fall Fairs         Conservation

County Fair     Conservation/ Biosolids

Home garden       Conservation/Biosolids

Water Users Meeting   Conservation/Water Quality/Treatment Water

Pretreatment Meeting   WaterQuality/Treatment Wastewater

April Showers [Earth Day]  Conservation/Water Quality/Treatment Water

Water Reclamation - Wastewater Reuse/Water Quality/ Conservation

AWWA events  Conservation/Water Quality/Treatment Water

WEF events WaterQuality/Treatment Wastewater/Conservation WW resuse/Biosolids

KU Engineering Conference

Drinking Water Week  Conservation/Water Quality/Treatment Water

Schools  -Conservation/ Water Treatment/Wastewater Treatment/ Water Quality

Carnivals  - Conservation/ Water Treatment/Wastewater Treatment/ Water Quality

Utilities Safety - Workplace Safety

Watershed Venue -Conservation/ Water Treatment/Wastewater Treatment/ Water Quality

 

II. Issues:

The development of the marketing display system has been more problematic than the other three measures.  We are working with a vendor to develop a graphic theme related to our core program areas of conservation, water quality and other department programs to inform the public about.  Cost seems to be one issue because the proposed display system is expected to exceed $8,000 dollars.  The other issue relates to having the staff to attend public events during the evening hours and weekends which in turn could result in overtime expenditures.

On going funding and support for further implementation of comprehensive conservation efforts beyond public awareness and education to include: regulations, planning/research and post-implementation evaluation of programs.

 


 

III. Reflections and Learning:

Participant Feedback:

“Thank-you … It was great to have my child be exposed to new ways of conserving natural resources.  What a great way to get the message out to a lot of people.” (M. McCauley, Parent, Deerfield Elementary)

 

“In my opinion, the things students liked best about the program . . . using the products and testing materials in their kitchens and bathrooms at home.” (M. Clover, Teacher, Deerfield Elementary)

IV. Conservation Matrix


Program Areas

Program Levels

Program Strategies

Program Tactics

Scheduling Horizon

Resources Required

Performance Measures/ Impact

(e) Existing

Conservation Measures

(p) Newly Proposed Measures

 

 

 

PUBLIC

AWARENESS,

EDUCATION/

ACTIONS

 

 

 

 

 

 

 

 

 

American Water Works Association Training

Certification in water resources/conservation

TBD

Literature, multimedia, reading, certification of city staff for teaching via AWWA , Water Conservation Coordinator

Course evaluation by participants and follow up surveys

(e) conservation seminar attendance by staff

 

Public Water Conservation Campaign or develop in-house effort if not using WUIW campaign

Newspaper Ads, Brochures, Transit Shelter/Bus Ads, posters, Theatre Slide, Landscape watering guide Radio Spot, TV PSA, KU Sports Arena Ads, Speaker/presentations, K-12 program, website, WUIW ID system on internal material.

2005-2015

 

Funding approx $15-25 K annually, Coordination with USD 497, KWO, and AWWA for K-12 program.

Follow up questions in KU MPA Citizen Survey on awareness

(e) – brochures, Ads, Landscape watering guide and Press Releases Conservation Tips; Web-page.; Plant tours

Sponsor Waterwise  program for 4th Graders in USD 497

Target 4 schools in first year pilot program

240 4th grades

Residential Sector:

Single –family

Multi-family